The National Kidney Foundation of Hawaii is a major nonprofit organization with volunteers that dedicate themselves to preventing kidney and urinary tract disease, improving the health and well-being of individuals and families affected by this disease, and increasing the availability of all organs for transplantation in Hawaii.
NKFH provides numerous ways for people to make donations, from cars to clothes, to monetary donations. One creative strategy that SCI came up with to help drive donations to the foundation is the Donate Your Birthday campaign.
To make this campaign work, SCI conceptualized and developed a brand new website using the Odoo platform that would allow any person who signed up to get their own mini website where their friends can go to donate money for their birthday. This mini-site is dynamically generated the second someone completes the form.
Visitors to each page can choose to pledge money that is equivalent to four donation options: Kona Coffee, a Luau, a Plate Lunch, or a Mai Tai. Not only does this simplify the donation process, but it adds a fun and personal touch to the campaign.
Each personal donation page also includes a counter that displays the amount of money each page owner has raised for their birthday. A section further down the page lists all the ways each pledge can help the Hawaiian community.
Do You Need A Fundraising Campaign For Your Charity?
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