Conversion Rate Optimization (CRO)
Building an attractive website that is ranking well in search engines is only half of the battle,
ensuring that the highest rate of visitors convert into sales leads is the other half
Using techniques that we have seen work for our other scientific equipment clients over the years we design lead generation and permission marketing asset subscription opportunities in every area of the site. These tertiary calls to actions for users earlier on in the sales process who are not ready to submit a product information request will also be presented on the site in the appropriate positions.
Tertiary conversions are commonly opt-in’s to download PDF content such as a long form application note, white paper or purchasing guide also e-newsletters, knowledge base and any other asset we feel a user would be willing to trade their email address for access to it if presented with the option in a compelling manner.
The color palette is fully utilized to draw the viewer’s eye towards the next step in the sales or product awareness cycle. Forms are designed using progressive disclosure techniques to reduce the bounce rate or drop out rate on form completions.
As part of our commitment to your business growth SCI will continually monitor your industry.
We do this by subscribing to relevant trade publication e-newsletters and monitoring blogs within your industry ensuring we do not miss any advantage your competitor might overtake the success of efforts we are putting forth on your behalf.
Responsiveness to Latest Tactics, Strategies and Opportunities
Imagine if you could take your 10-hour workday and spend the majority of it doing nothing but staying up to date on the latest marketing strategies and tactics, and analyzing how they might grow your business. Imagine how far you could move the needle past your competitors who still have their head buried in the trenches? Let us help you could discover new opportunities and have our talented team implementing them, while we move on to the next big idea!
This is what we do for your business once you become a monthly services client of SCI. This is our personal contribution to your success. None of these hours are included in the contractual hours delivered from our team. Our current clients tell us this is the most powerful part of our partnership.
In addition, the next time you are reading an article and come across an idea you would like to pursue, but don’t have the time to research and plan it, or a team in place to execute it – Just call us to chat, and we will handle it for you. Our service package relieves the tensions of perceived or real misseds opportunities felt by most marketers today in this rapidly changing online marketing climate.
Ready To Speak with an Expert?
Our Project Managers are available to discuss this technical information with you at anytime, breaking down into the impact it will have on your business and align it with your companies goals