How to utilize Trust Seals and Badges to boost eCommerce sales and sales lead form completions for Lab Equipment Distributor and Manufacturer Websites Sep 26, 2019 Adding additional "trust seals" to your lab equipment distributor or manufacturer website will bolster confidence in your brand for a buyer persona that has a lower risk tolerance. But what works as a... Latest Read more
3 Surprises in July 2018 that ILDA members could learn from and mistakes to avoid while growing the Lab Equipment marketplace Sep 26, 2019 1. Increased average order value from dynamic accessory upsells balanced out profit margins.** It’s hard enough getting all of the right descriptions, attributes, specifications, images and other asse... Latest Read more
Tee-up for strong Q4 revenue growth with these 4 actions your lab distribution or manufacturing company needs to do this summer. Sep 26, 2019 1. Pause your Google Adwords Pay-Per-Click campaigns that are keyword targeted and plan new ones targeted to a specific audience at a lower cost.** For the past 12 years we have seen the price of clic... Latest Read more
