How to utilize Trust Seals and Badges to boost eCommerce sales and sales lead form completions for Lab Equipment Distributor and Manufacturer Websites Sep 26, 2019 Adding additional "trust seals" to your lab equipment distributor or manufacturer website will bolster confidence in your brand for a buyer persona that has a lower risk tolerance. But what works as a... Latest Read more
3 Surprises in July 2018 that ILDA members could learn from and mistakes to avoid while growing the Lab Equipment marketplace Sep 26, 2019 1. Increased average order value from dynamic accessory upsells balanced out profit margins.** It’s hard enough getting all of the right descriptions, attributes, specifications, images and other asse... Latest Read more
Tee-up for strong Q4 revenue growth with these 4 actions your lab distribution or manufacturing company needs to do this summer. Sep 26, 2019 1. Pause your Google Adwords Pay-Per-Click campaigns that are keyword targeted and plan new ones targeted to a specific audience at a lower cost.** For the past 12 years we have seen the price of clic... Latest Read more
Using DKIM & SPF Records, and Mandrill to Improve Email Deliverability Feb 1, 2019 Email Marketing is a good investment for companies and a laborious strategy for marketing teams. It surely does pay off with targeted audience in hand, better and more personal connection to them, eas... Marketing Read more
Surprising Lessons You Must Know in the Lab Equipment Marketplace Sep 1, 2018 Hey there, as a fellow leader in the laboratory industry who looses sleep each night over the pressure to drive new revenue growth, I thought you would be interested in what we learned first hand last... Read more
Skip The Guesswork, Help Customers Choose The Right Equipment For Their Applications and Close That Lead Sep 1, 2018 The *Laboratory App* podcast hosted by John Buie is focused on giving tips and insights when purchasing laboratory equipment. Each episode aims to help lab professionals achieve optimal laboratory res... News Read more
Tee-Up For Strong Q4 Laboratory Market Revenue Growth In Just 4 Steps Sep 1, 2018 * 1. Pause your Google Adwords Pay-Per-Click campaigns that are keyword targeted and plan new ones targeted to a specific audience at a lower cost. * For the past 12 years we have seen the price of cl... Marketing Read more
Building Permission Assets Actionable Plan for Sales Lead Generation Jul 15, 2018 Over several years of experience, SCI Global Team has developed a concrete and real actionable plan for using permission assets and trust seals, and its strategic implementation on the website. This i... Marketing Read more
Sales Lead Generation: Tracking, Measuring, and Optimizing the Right Metrics and KPIs Jul 1, 2018 Over the past years, the SCI Global team has worked and collaborated well with clients to drive and establish good website traffic to each of our handled accounts. While increased page visits and ses... Marketing Read more
How to Maintain Your GDN Campaigns for Optimal Results Jun 15, 2018 Setting up new Google Display Network campaigns is just half the battle. To achieve the best results out of any AdWords campaign, advertisers must optimize their accounts to ensure a steady flow of tr... Marketing Read more
How To Plan A Drip Marketing Campaign Jun 1, 2018 Drip Email Marketing Campaigns are a series of messages with a unified theme that are sent out automatically to a list of subscribers over a period of time. Drip campaigns can be as simple or as compl... Marketing Read more
All About Drip, Triggered, and Transactional Email Marketing Campaigns May 15, 2018 Email Marketing is not as simple as creating compelling and creative newsletters. More importantly, it is a strong marketing campaign that considers the audience's needs and the business' goals. There... Marketing Read more
